NEW BEGINNINGS.
2024 (edited: and 2025) are starting with some great news!
We are now a team of 3 and I think this has actually been the biggest accomplishment for me over the past 4 years... Finding the right people for my company is maybe the hardest part of it all - no matter how “good” the product is. If you don't feel some kind of bond, trust and respect for and with your team mates and business partners (here and in Japan) - it simply doesn't work - at least not for me. And actually the REAL big news were only possible because of the team. And a common vision. Therefore we decided to re-brand. From LISA MUELLER MATCHA to GROUNDED.
Sometimes you just know when it's time for a change - without urge, stress and maybe even real reason at that moment but when all the stars align - you better go for it and don't miss the chance. As you can see - the main difference, besides the name, is the colour which was so important for me to represent the green of high quality ceremonial grade matcha powder. One big advantage of our matcha compared to most other brands is that as we are a small business that is working closely with (family) farms and blenders in Japan who are not mass-producing for the market. And since day 1 we are getting our “Morning Ritual” matcha powder grounded to order. Which means, the tea that has been dried and stored from the spring (or sometimes autumn) harvest will get produced freshly for us and sent within 10 - 14 days. Therefore you will never get matcha older than 3 months as of ordering - always the freshest, most vibrant, flavourful but also nutritionally dense matcha powder which you can taste.
We are also working with a partner in Japan that can guarantee that the matcha is produced in a traditional way which means: minimum 5 weeks of shading, hand picked, processed with a stone grinder (vs centrifugal) and grown in a traditional area that has been known and used for tencha tea leaves (the un-ground version of matcha) for centuries!
Of course we are not the only company in France that sells high quality ceremonial grade matcha powder but there are more and more brands that buy and sell NON - traditionally grown, harvested and processed (and therefore cheaper) matcha powder for the same or even higher price which is simply not fair towards the customer or people who are new to matcha and don't know how good real matcha can taste like. And that the quality also comes with a price (and labour).
Our goal with Grounded is simply to educate as well as bringing the experience TO YOU - in form of our products, partnerships with cafes (see our stockist list here ) and soon some pop up events around France (stay tuned and sign up to our newsletter to find out more!)
With this being said - the picture says it all :-) - we love all things matcha and are more than happy and grateful to grow together with our suppliers, partners, clients and customers while bringing the best quality and FRESHEST matcha directly to you! Please feel free to send us an email if you have any questions or are interested in partnering with us!
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